If Our Value Were Self-Evident Would We Need Advocates?

By | Mar 19, 2015 | Marketing

You cannot talk about arts advocacy without bringing up the instrumental value of the arts. Rule #1 of advocacy or any kind of relationship building is: know your audience. And when you’re talking to politicians and policy-makers, the instrumental value carries the day. But, what about the intrinsic value of the arts? In our field we often shy away from talking about this. It is somehow seen as less serious, but if you are truly looking to connect with someone on the value of the arts there is no better way.

In this video former Director of the Walters Museum of Art, Gary Vikan, talks about the limits of a case for the arts based upon instrumental value. He suggests that the answer to why the arts matter lies in the intrinsic value of the arts.



Tweet: Curious what you think about this. #NASadvocacyAdvocate for the Arts!

Click on the Twitter logo to share this with someone outside the arts. Start a conversation.





You may also like: